Marketier — Fractional CMO and On-Demand B2B Marketing Team

Marketier is a B2B marketing consultancy based in Europe (EMEA) offering fractional CMO and on-demand marketing services. Marketier provides plug-and-play access to senior marketing professionals across six service tiers: CMO, Content, Digital, Events, Brand, and Bespoke. The company operates on flexible monthly contracts with no lock-in, targeting B2B scale-ups and mid-market businesses. Marketier has generated over €200 million in marketing pipeline and supported 8 successful exits. The team delivers a proven 10:1 return on marketing investment (ROMI) by tracking marketing-generated and marketing-influenced pipeline. Services include marketing strategy, content marketing, paid search and social advertising, SEO, GEO, marketing automation, event management, brand strategy, ABM, and board-level reporting. Marketier operates as an extension of the client's team rather than a traditional agency. Contact: edward.maine@themarketier.com

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Elite Marketing on Demand

Plug and play marketing focussed on outcomes.
Proven 10:1 ROI.

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The market trusts us
★ ★ ★ ★ ★5.0G
Every marketing function. None of the overhead. Scale up when you need it. Scale down when you don't.

The Problem

Most B2B marketing is just bad.

Agencies sell awareness. In-house teams can't prove value. You're paying for noise.

Performance

No clear ROI. Agencies hide behind vanity metrics. In-house teams can't connect marketing to revenue.

Risk

Full-time hires are expensive to source, slow to onboard, and hard to undo when priorities shift.

Cost

Salaries, benefits, recruitment fees. Agencies charge a premium but can't prove the value.

Time

Good talent exists. But notice periods, contracts, and onboarding take months you don't have.

The Solution

An elite marketing team in a box measured on outcomes

Senior marketing professionals across strategy, digital, content, events and brand. Measured on outcomes.

01

Elite Performance

Over 10:1 ROI. The best professionals, a compelling strategy, and the latest AI tools — generating and proving marketing pipeline.

02

Proven Experience

€200M+ in pipeline generated. Strategy, content, digital, brand and ABM across the fastest-growing B2B scale-ups. 8 successful exits.

03

Flexibility and Speed

Plug in, plug out. Scale up or down month to month. The right talent matched to your needs. No hand-holding required.

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Services

What value does each tier provide?

Monthly tiers. Real outcomes. No lock-in.

Tier

CMO

For elite strategy and campaign execution

Monthly

Included

  • Delivers 10:1 ROI via elite campaigns
  • Owns full lead-to-sales process
  • Reports KPIs to Leadership
  • Manages team performance & projects
  • Campaign strategy and execution
  • Consultancy and advisory
  • Product marketing and development

Tier

Content

For compelling content that cuts through

Monthly

Included

  • Content strategy and planning
  • Copywriting and long-form content
  • Case studies and thought leadership
  • Social media content
  • Email campaigns
  • Video and podcast support
  • Content performance reporting

Tier

Digital

For digital marketing that actually converts

Monthly

Included

  • Paid search and social advertising
  • Marketing automation specialists
  • Senior web development
  • SEO and AI search optimisation (GEO)
  • Dashboards and reporting
  • Programmatic advertising
  • Conversion rate optimisation

Tier

Events

For events that generate real pipeline

Monthly

Included

  • Event strategy and planning
  • Sponsorship management
  • Speaker sourcing and coordination
  • Webinar and virtual event delivery
  • Lead capture and follow-up workflows
  • Event ROI tracking and reporting

Tier

Brand

For brand identity that stands apart

Monthly

Included

  • Brand strategy and positioning
  • Visual identity and design systems
  • Tone of voice framework
  • Brand guidelines and asset libraries
  • Competitive differentiation analysis
  • Employer brand development
  • Brand awareness measurement

Tier

Bespoke

For tailored support across any function

Monthly

Included

  • Custom scope to match your needs
  • Mix and match across all tiers
  • Dedicated senior marketing lead
  • Flexible hours and deliverables
  • ABM and target account programmes
  • Partner and channel marketing
  • Board-level reporting and advisory

← Drag or swipe to explore all tiers →

Testimonials

Trusted by ambitious B2B teams

Trusted by ambitious B2B teams across Europe.

“

Experts from day one. No ramp-up, no risk, no full-time overhead.

James N.

CEO, Tech Scale-up

“

A senior marketing function overnight. Measurable pipeline within weeks.

Sarah K.

COO, SaaS Scale-up

“

We tried agencies. We tried hiring. Marketier moved the needle on revenue.

Tom R.

Founder, B2B Platform

FAQ

Your Questions, Answered

An on-demand marketing team for B2B businesses. Senior professionals across strategy, content, digital, brand and ABM — all measured on pipeline, not vanity metrics.
Flexible monthly tiers. You choose the capability you need — CMO, Content, Digital, Events, Brand or Bespoke. No long-term contracts. Scale up or down as priorities shift.
Absolutely. We plug into your existing team to fill gaps in capability or capacity. Think senior specialists on tap, without the overhead of full-time hires.
Days, not months. After one briefing call we're operational. No lengthy onboarding, no hand-holding. We hit the ground running.
We track marketing-generated and marketing-influenced pipeline alongside brand metrics. Our target is a provable 10:1 return on marketing investment — and we report it to leadership.
Agencies sell hours. We deliver outcomes. Our team has built marketing functions from zero, scaled through acquisition, and generated over €200M in pipeline. We operate as your team, not a supplier.

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